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In the Summer of 2015, FLOYD launched as an outlet for the creative freedom of two brothers from San Diego, seeking to express themselves through unique, counterculture apparel, that combined the inspiration they found in skateboarding, street art, and hip hop music/culture that was introduced to them by their father at a young age. The name FLOYD, pays homage to the attitude and personality of the tough, alpha male family peacock they had heard stories of, named ‘Pretty Boy Floyd’ by their late grandfather.

Pretty Boy Floyd (Circa 1984)



                     F L O Y D - Est. 2015